making buy now pay later (BNPL) addicting

If you have been a long -time reader of this blog, you would know how one of the biggest challenges BNPL face is repayment. (If you don’t know what BNPL is, read my previous article here.)

Remember that "buy now, pay later" feeling? The feeling where you can buy that brand new iPhone , despite being broke.

Andd paying that purchase over time in installments? Sezzle, a leader in the space, is taking things a step further by gamifying on-time payments with a brand new loyalty program called Payment Streaks. This program is all about rewarding you for being financially responsible.

Here's the deal: the more consistent you are with making your Sezzle payments on time, the higher your Payment Streaks score climbs. Think of it like leveling up in Asphalt 8, but instead of unlocking cool cars, you'll unlock awesome benefits like:

• Entry into monthly giveaways: Score some sweet prizes just for being responsible with your finances.

• Bonus points for referring friends: Spread the responsible spending love and get rewarded for it.

BUT…..